Nonmarket Strategy and Firms’ Strategic Change Evidence from the China Telecommunications Industry

This study addresses a linking mechanism between nonmarket strategy, Austrian economics and firms’ strategic change. Drawing on the results from a case study of China’s telecommunications industry, we develop an integrative framework suggesting that telecommunications development and strategic change in China does not depend merely on economic growth, the nonmarket factors play a more significant role during this process. These results provide a strong incentive for future researchers to consider nonmarket strategy as a key variable in relation to strategic change success in transitional economies, which generates both theoretical and practical implications.